eBook – Why pet healthcare benefits are a strategic advantage

Pet ownership has hit an all-time high. In 2025, 94 million U.S. households had at least one pet, and 98% of employees consider their pets family members. But the benefits packages most employers offer haven’t kept pace. Less than 4% of pets in the U.S. are covered by pet health insurance, and 42% of pet owners say they couldn’t cover a surprise vet bill under $1,000 without going into debt. For HR and benefits leaders, that gap is quickly becoming a talent problem.

Traditional pet insurance was supposed to help, but age restrictions, high monthly premiums, and complex enrollment flows have led to low utilization and frustrated employees. A benefit that goes unused isn’t a competitive advantage. It’s just noise. And in today’s talent market, noise doesn’t retain people.

This guide is for HR and benefits professionals who want to go beyond the checkbox and build a pet healthcare strategy their workforce will actually use and stay for. Learn what the research reveals about pet benefits and retention, why a wellness-first approach drives dramatically higher utilization, and what a modern, holistic pet healthcare package looks like in practice.

What you’ll learn:

Why 56% of working pet parents have considered leaving their job for better pet benefits
How holistic pet healthcare benefits differ from traditional insurance, and why that difference drives higher utilization
What the data says about pet benefits as a driver of loyalty, retention, and recruitment
How to build a business case for upgrading your organization’s pet benefits strategy

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Employee Benefit News (EBN) is the primary media resource for decision makers in the worlds of employee benefits, human resources and workplace culture. As the dynamics of these spaces continue to shift and become increasingly complex, EBN delivers expert insights to allow business leaders to navigate their industries with agility. From helping benefits managers meet the challenges of reducing care costs and improving retirement plans to providing HR leaders with guidance on building a talented and diverse workforce, EBN drives the conversation and delivers the research and analysis to help readers support their companies’ objectives.

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